97% of college basketball fans snack while watching March games, and 58% of those respondents eat more food during the tournament than during the rest of college basketball season.
The Frank's Red Hot survey of 2,000 basketball fans also found that 24% of fans in the south drown their sorrows in snacks when their favorite team loses.
When it comes to spice, 27% of fans in the west and south prefer a "hot" level in their food.
Must-have condiments included hot sauce, buffalo sauce, sriracha, and hot honey. (swnsdigital)
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