Although this article is from 2021, it's trending this morning...
"Wet look, dry feel," the company promises. "Our jeans are designed to mimic the aesthetic of urinary incontinence without the commonly associated discomfort."
Wait.. what?! You can buy jeans that look like you've wet yourself? Yes. But why?
"Believe it or not, there are people who actually do enjoy the 'wet look,'" the company's creator tells me via email, sharing this photo to prove the point. "It's unclear to us if this is meant as a sexual fetish or for pure shock value, though it doesn't really matter either way."
Unreal!